Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Chinese smart TV brand, Hisense has recently acquired the OTT broadcasting rights for the upcoming 2018 FIFA World Cup in Russia from June 14 to July 15.
This will enable Hisense Smart TV users to watch live games through the internet without the need for a cable TV connection.
On Thursday, Chinese streaming platform Youku announced that it has obtained the rights to live stream, produce on-demand videos, and create match highlights for the 2018 World Cup on CCTV, the official broadcaster of the international football tournaments in China.
As a strategic partner of Youku Smart TV, Hisense was able to get the OTT broadcast rights to serve its users.
In addition to this, as a FIFA World Cup sponsor, Hisense also plans to work with CCTV to present High Dynamic Range (HDR) broadcasting to offer a more immersive live experience for viewers in the world’s most populous country.
According to an earlier report by Sam Carp of Sportspromedia, in January, Hisense also reached a strategic partnership with the US broadcaster, Fox Sports, to offer its customers access to coverage of this summer’s FIFA World Cup in Russia.
Source: Sohu
Proofread by William Logsdon
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Household furniture brand Paterson allies with Argentina national football team
24 May 2018
Chinese company to build Qatar 2022 stadium
30 Nov 2016
Weekly Report: Asian WCQ match China VS Qatar topped the rating list
13 Sep 2017
Chinese brands dominated Bhutan’s Changlimithang Stad.
17 Jun 2015
Wanda’s game-changing revolution in soccer industry
14 Jul 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...