WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024 11:10
At a signing ceremony held in Chengdu, Sichuan Province, the Chinese energy drink brand Eastroc Super Drink announced their partnership with current European Champions Portugal, becoming the team’s Official Energy Drink.
Jiang Weiwei, Deputy General Manager of Eastroc Super Drink Group, stated at the signing ceremony “that joining forces with such an outstanding team is the best choice for the company to combine its brand image with sports, as well as reaching young people and becoming a global brand.”
Former Portugal football star Luis Figo was also in attendance at the ceremony as a guest. He expressed his thoughts on this new partnership and his expectations on Portugal’s performance in the upcoming FIFA World Cup in Russia as well.
In fact, it is the second football-related sponsorship deal announced by Eastroc Super Drink this month.
At a press conference held on March 1, Eastroc Super Drink announced that they had been appointed as the Official Supplier of the 2018/2019 Chinese Super League (CSL).
Based on this new sponsorship deal, Eastroc Super Drink launched a philanthropic project with Eastroc Super Drink donating RMB 10k to a foundation for each goal scored by a Chinese U23 player in the CSL. The foundation was set up by Guangzhou Evergrande star Feng Xiaoting to develop youth football in China.
Additionally, Eastroc Super Drink has also become one of the Sponsors of CCTV broadcasts for the 2018 FIFA World Cup.
Founded in 1987, Eastroc Super Drink is an energy drink originating and conceived in China, making it one of China's best-selling local energy drink brands. It has the third largest market share in China after Red Bull and Hi-Tiger.
Source: China.com
Proofread by Raymond Fitzpatrick
Related coverage
Weekly Report: Asian WCQ match China VS Qatar topped the rating list
13 Sep 2017
Evergrande’s youngsters to compete in the 2016 FIFA Youth Cup
11 Mar 2016
Vatti sponsors France Men’s National Football Team
05 Mar 2018
Weekly Report: 2018 World Cup Qualifier tops in TV ratings
13 Oct 2015
Yadea becomes 2018 FIFA World Cup’s Official Asian Supporter
08 Feb 2018
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports
loading...