Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Arsenal and France legend Thierry Henry has been named as the official ambassador of Vatti, a Chinese kitchen appliance manufacturer.
At 8 pm May 17 (Beijing Time), Vatti hosted a live stream on yizhibo.com, where the former France striker prepared some dishes and shared some of his cooking experiences with Chinese fans, drawing in more than 7 million views that evening.
Henry played football at Arsenal for eight years before joining Barcelona in 2007 and is one of the players credited with helping make the team into a dominant Premier League force in the early 2000s. He also helped France claim titles in both the World Cup and the European Football Championship.
In 2003 and 2004, Henry was named runner-up for the FIFA World Player of the Year and was named the PFA Players’ Player of the Year twice, and the FWA Footballer of the Year three times.
Earlier in March, Vatti signed an agreement to become the Official Partner of the French Men’s National Football Team. The Chinese brand aims to use this deal to expose its brand to a wider range of fans during the 2018 FIFA World Cup.
Source: chinachugui
Proofread by William Logsdon
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Arsenal v Chelsea at The Bird’ s Nest In 2017
09 Feb 2017
Hangzhou has football leagues for kindergarten children
26 Mar 2015
Sino-German football cooperation deepens
28 Nov 2016
Chinese sportwear brand sponsors Australian football
26 Sep 2015
AC Milan’s acquisition, another rumor
02 Apr 2015
More from Yutang Sports
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...