Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
Adidas has launched a campaign in China to encourage more women to play sport.
The ‘Unstoppable with #mygirls’ campaign is being led by the brand ambassador for women’s sports Hebe Tien to encourage more women to enjoy getting fit together as “sisters”.
The campaign kicked off with an event in Chengdu when a 60-second commercial, created by TBWA, was launched.
A 30-second version of the ad is also running on TV in China, where adidas launched a branded store in Beijing and two in Chengdu last year.
Simon Millar, SVP for marketing for sport performance and sport style at adidas China, said: “Based on our findings, women tend to go further and aim for their personal best in sports when they come together with a group of close friends they call “sisters”. Through the “Unstoppable with #mygirls” campaign, adidas is once again calling on active and fun-loving women to unite, have fun and to achieve their personal best.”
The agencies behind the campaign were TBWA, Burson-Marsteller, Carat, Isobar and IM 2.0.
The campaign is a continuation of an initiative that began in 2013 with the All in for my girls campaign.
Original title by Mumbrella: Adidas calls on women in China to play sport together with ‘Unstoppable with #mygirls’ push
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Yutang Weekly: What happened in the Chinese sports market (7/7-7/14)
14 Jul 2019
David Beckham teams up with Kent & Curwen for Chinese Market
17 Sep 2015
DOUBLE takes over sports agency representing Suarez
19 Apr 2016
ICC signs up Chinese Oppo as global partner
11 Dec 2015
Eleven Sports expands into China
22 Jan 2016
More from Yutang Sports
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Yutang Sports
loading...