VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On April 26, Love Kitchen (Shanghai) Food Company Limited signed a four-year deal to become a sponsor of the National Sports Training Center (NSTC).
Under this deal, the food manufacturer will be providing doping-free supplements and other products for nearly 1,300 national players.
As Rong Yaozhong, founder of Love Kitchen, said, “The cooperation with the NSTC marks a new page in our history with the Chinese market, helping us to continuously offer high-quality health products based on players’ demands. Over the next several years, we are really honoured to work as a sponsor to support national players’ preparation for major events like the 2018 Asian Games, the 2020 Tokyo Olympics and others.”
The NSTC has been named as the “Cradle for World’s Championship.” It is one of the longest-standing and largest sports training bases, which provides services like training, accommodation, medical care, transportation and cultural education for national teams.
Currently, there are 14 national teams in badminton, weightlifting, table tennis, gymnastics, volleyball, synchronized swimming, diving, swimming, and track and field, are receiving services there.
Lü Tiehang, Deputy Director of NSTC, commented, “We have a series of strict standards regarding player supplements, while Love Kitchen products have passed tests of many institutions including the China Anti-doping Agency. Their products meet domestic and international standards, which is why they will work with us over the next four years.”
Source: sports.people.com.cn
Proofread by William Logsdon
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
CGAS release list of sports industry research bases
14 Dec 2017
Over 30 Chinese cities have formed ice hockey teams
07 May 2018
Fovo Food sign up as a sponsor of the National Sports Training Center
21 May 2018
General Administration of Sport recruiting partners for sports agent training
09 Feb 2018
Finnish brand ONE WAY to support seven Chinese winter sports teams at Beijing 2022
07 Aug 2018
More from Yutang Sports
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
France’s Golden Decade of Sport
14 Jun 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Yutang Sports
loading...