Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
The Finnish winter sports sportswear brand, ONE WAY, has signed a sponsorship agreement with the General Administration of Sport of China Winter Sports Administration Center, becoming the Sports Equipment Partner from 2018-2022.
Under the partnership, ONE WAY will provide professional sportswear for competition, training and casual wear for seven Chinese national winter sports teams, including the freestyle skiing half-pipe team, freestyle skiing slopestyle team, freestyle skiing ski cross team, snowboard cross team, ski jumping team, the biathlon team and the nordic combined team. They will also provide competition sportswear that the seven Chinese national teams will wear at Beijing 2022.
It is not the first time ONE WAY has formed a partnership with Chinese national teams. From 2014 to 2018, ONE WAY sponsored five Chinese winter sports teams, including the cross-country skiing team, biathlon team, snowboard slalom team, freestyle skiing half pipe and the ski jumping team.
ONE WAY entered the Chinese market in 2014. They focus on skiing, cycling and outdoor sports in this market. In 2014, they also started a partnership with the Chinese Ski Association to sponsor Chinese national skiing teams.
Reference: Sina
Proofread by Raymond Fitzpatrick
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
Yutang Weekly: What happened in the Chinese sports market (8/5-8/11)
11 Aug 2019
Chinese National Sports Training Center signs a health food sponsor
14 May 2018
Third China Sports Industry Value Innovation Forum successfully held in Beijing
08 Jan 2018
Winter Sports Management Center finds new partner
23 Jan 2018
2017 Chinese sports industry output officially announced
09 Jan 2019
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...