HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024 10:28
The UFC will air events live and in local language in China for the first time thanks to a new deal with PPTV.
The promotion announced the partnership recently, as it will allow fans in China to access events as they happen and localize content in social media and digital marketing environments.
Below is the complete release:
With the exponential growth of mixed martial arts (MMA) in Asia, a landmark announcement was made by UFC, the world’s premier mixed martial arts (MMA) organization, displaying their continued commitment to the region.
The UFC has agreed to a significant new partnership with a leading digital sports platform in China, PPTV. The deal will allow Chinese UFC fans to access all UFC events live and in local language in China for the first time, this localized content will be used to support UFC promotions in the social media and digital marketing environment. The UFC has grown its audience engagement across social media channels to the same levels as English Premier League football teams in the region. The growing number of MMA and UFC fans in China will have unprecedented access to all of the passion, excitement and top quality athletes that are the trademark of all UFC events.
Ken Berger, EVP and General Manager UFC Asia, said: “This landmark deal displays the rapid growth and demand for premium MMA content in China. There is a real upward trend of MMA taking hold in the region with increased engagement amongst fans and more and more athletes dedicating their lives to becoming the best they can be. The UFC recognizes that it really is only a matter of time before we start seeing champions emerge from China. PPTV have always been a valued supporter of the UFC, we couldn’t be happier to grow our partnership with them this year.”
PPTV Sports General Manger Li Dong says, “We hope PPTV will become the best partner of UFC; PPTV is going to be the home of UFC in China.”
China is emerging as a significant breeding ground for talented MMA athletes who are increasingly taking their place on the world’s MMA stage.
With 14 Chinese fighters within the UFC and an actively engaged fan base established in the country, the partnership will build upon the increasing demand for UFC content in this market, strengthening the substantial growth seen within Asia over the last 12 months.
Original title by Fightline: UFC Announces Deal With China Digital For Events
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024 19:00
Related coverage
Desports allies with MBS and Gino Pozzo
08 Mar 2016
Real Madrid to partner with Yunnan Football Elite Camp
14 Dec 2015
Two partners for the 2017 NBA Global Games China
29 Sep 2017
13 Mar 2016
FC Bayern to consolidate its partnership with Evergrande
09 Jul 2015
More from Yutang Sports
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...