Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
On April 11, Chinese short track speed skater Wu Dajing was named as the brand ambassador of Evergrande Spring and the Global Health Ambassador of Evergrande Agri-husbandry Group.
Under their sponsorship deal, the two sides will work together to promote the development of Evergrande Spring and other products as well as publicize their value of healthy drinking water and diet.
Wu won a gold medal in the Men’s 500 meter short track speed skating with record results at the 2018 Winter Olympic Games in Pyeongchang, becoming the new sports idol for Chinese fans. Evergrande believes that Wu’s passion for success is a perfect fit for their brand values.
As Tang Yi, President of Evergrande Mineral Water Group, said, winning is every athlete’s dream as well as the original will of Evergrande Spring. Therefore, the two partners plan to spread the culture of healthy drinking water, aiming to help the Chinese bottled water market enter the “health 2.0” era.
Evergrande Spring once displayed its logo on shirts front of Guangzhou Evergrande in November 2013, when the team won the title of the AFC Champions League. In addition to this, the drinking water brand was also the official drinking water of Chinese women’s volleyball team.
Source: Tencent
Proofread by William Logsdon
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
MOE to feature Olympic Education program in Chinese primary and middle schools
28 Feb 2018
Neymar Jr. signed as TCL brand ambassador
19 Apr 2018
Spring Festival Winter Tourism in Jilin becomes hot
07 Feb 2017
Yao Chen named a lululemon ambassador
11 Apr 2018
China cooperates with FIS to host 2017 World Snow Day events
18 Jan 2017
More from Yutang Sports
IWGA to confirm the World Games host
11 Apr 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports
loading...