SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Today, Ali sports has struck a partnership with the Olympic Council of Asia (OCA), winning the exclusive digital media rights in mainland China for the eighth Asian Winter Games. The Games will be held from 19th to 26th of this month(February) in Sapporo and Obihiro, Japan.
The Asian Winter Games, operating under the OCA, are the biggest winter games in Asia and are held every four years. After the last edition of the games, in Kazakstan in 2011, the OCA decided that in future they would hold the games the year before the Winter Olympic Games, therefore the Asian Winter Games scheduled for 2015 changed to this year.
It is the first time the OCA has distributed digital media rights for the games to a platform other than CCTV in mainland China. Alisports will broadcast the Sapporo 2017 Asian Winter Games on the Youku sports platform. They will also do studio interviews and on-site interviews every day at peak viewing times.
It is reported that besides the Sapporo 2017 Asian Winter Games, Ali sports is still seeking further cooperation with the OCA over the next five years or even longer.
In September 2015, Hangzhou, the location of Alibaba’s headquarter, successfully won the right to host the 2022 Asian Games. The Hangzhou Asian Games Organizing Committee promised to host the Hangzhou Asian Games as a “green, intelligent, economic, civilized" sports event. As well as this, Zhang Dazhong, CEO of Alisports, said that they would promote the Asian Games in Hangzhou as an “unprecedented event featuring smart technologies.”
Proofread by Sean O Diobhilin
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Beijing Ice Sports Training Center to start construction in Q2
13 Mar 2017
Second professional ice hockey club in China
29 Sep 2017
Lander Sports to join with Switzerland's CCT
13 Apr 2016
LeSports partner with Zhangjiakou to promote winter sports
22 Aug 2016
JiLin Province to hold 249 winter sports events
21 Dec 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...