SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Spanish Formula One (F1) racing driver Fernando Alonso attended a press conference in Shanghai on April 11, announcing the double World Champion’s major motives for coming to China. Apart from racing in this week’s 2018 Heineken Chinese Grand Prix in Shanghai, Alonso announced details of his new partnership activities in China.
The first reason is the launch of the Alonso New Energy Karting Center and School. According to the exclusive report from the Chinese news website jiemian.com, Alonso will work together with 上海奕乾文化传播有限公司 (translated as Shanghai Yiqian Culture Communication Co., Ltd.) to set up 40 Karting centers around China in the next 15 years.
His second motive for coming to China is that Alonso will join forces with Tencent with Jiemian.com also reporting that the Tencent-operated mobile game Rocket League will reach an “overall partnership” with Alonso’s eSports racing team launched last year.
Apart from the two reasons, Alonso will reportedly unveil his fashion brand Kimoa to the Chinese market.
Fernando Alonso Díaz is a Spanish Formula One racing driver and double World Champion who is currently racing for McLaren Renault F1 team. He is often regarded as one of the greatest Formula One drivers in the history of the sport.
As of March 2018, Alonso is the only Spanish driver to have won a Formula One Grand Prix and is the driver with the sixth highest number of Grand Prix wins, with 32.
Source: jiemian.com
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Organisers cast doubt over Chinese GP future
15 Apr 2015
Lenovo signs a multi-year sponsorship deal with Ferrari
27 Mar 2018
AG88 partners with Sauber F1 Team
15 Apr 2016
Lemo shares world dream with Chinese motor sports
29 Apr 2015
Weekly report: CSL, CFA Cup and ITTF Australian Open take the top 3 positions
02 Aug 2018
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...