F1 signs a series of broadcast deals in China

Tencent has become the exclusive digital media partner for 2018-2019 Formula 1 season in China, which will enable Chinese fans to watch the races live on PC and mobile platforms, including Tencent Sports, Tencent News, Tencent Video, QQLive, and Tian Tian Kuai Bao, social media platforms, including WeChat, and OTT platforms, including QQ.

“China is a key market for Formula 1 and following on from our other recently announced agreements in the territory, this latest development represents another significant opportunity grow the Formula 1 fan base and deepen our engagement,” said Ian Holmes, Director of Media Rights at Formula 1.

“In Tencent we are partnering with one of the leading digital operators and the exposure across their array of platforms and the variety of audio visual and data content they are so well placed to carry will further enhance our opportunity to address all demographics throughout China,”

In addition to this, F1 has also announced other partnerships with CCTV, Guangdong TV and Shanghai-based TV broadcaster Great Sports, aiming to strengthen its presence in the world’s most populous country.

Specifically, CCTV will cover the full Formula One season on CCTV 5 and CCTV 5 Plus, Guangdong TV will stream their free to air coverage in the Cantonese language, while Great Sports will provide additional exposure for Shanghai locals.

Source: Caijing

Proofread by William Logsdon