VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Tencent has become the exclusive digital media partner for 2018-2019 Formula 1 season in China, which will enable Chinese fans to watch the races live on PC and mobile platforms, including Tencent Sports, Tencent News, Tencent Video, QQLive, and Tian Tian Kuai Bao, social media platforms, including WeChat, and OTT platforms, including QQ.
“China is a key market for Formula 1 and following on from our other recently announced agreements in the territory, this latest development represents another significant opportunity grow the Formula 1 fan base and deepen our engagement,” said Ian Holmes, Director of Media Rights at Formula 1.
“In Tencent we are partnering with one of the leading digital operators and the exposure across their array of platforms and the variety of audio visual and data content they are so well placed to carry will further enhance our opportunity to address all demographics throughout China,”
In addition to this, F1 has also announced other partnerships with CCTV, Guangdong TV and Shanghai-based TV broadcaster Great Sports, aiming to strengthen its presence in the world’s most populous country.
Specifically, CCTV will cover the full Formula One season on CCTV 5 and CCTV 5 Plus, Guangdong TV will stream their free to air coverage in the Cantonese language, while Great Sports will provide additional exposure for Shanghai locals.
Source: Caijing
Proofread by William Logsdon
Related coverage
Chinese fans to be able to watch more prime time Ligue 1 matches after 2020
16 Apr 2019
CCTV officially signs with FIFA for official broadcasting rights
07 Nov 2017
Serie A and Italian football to return to China via China Media Group collaboration
26 Mar 2019
CCTV expects to broadcast 2 CSL matches per round in 2018
05 Mar 2018
CCTV reportedly to sign La Liga rights package
05 Aug 2015
More from Yutang Sports
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Yutang Sports
loading...