Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Tata Tongchuang, a Beijing based wooden door manufacturer, recently renewed a three-year deal with the International Table Tennis Federation (ITTF), which will see the Chinese brand remain as an official sponsor for the 2017-2019 World Table Tennis Championships.
As one of the leading wooden door manufacturers in China, Tata became an official sponsor of the 2017 World Championships in May 7, 2017 and will continue to enjoy brand exposure throughout the 2018 event which will be held from April 29 to May 6 in Halmstad of Sweden.
“In 2017, our first cooperation with ITTF displayed Tata on the international stage, which let 350 million people know that Tata is made in China,” said Zhang Yan, Vice General Manager of Tata Tongchuang. “The new three-year deal will be beneficial to the international expansion of the sport, overseas plans of the Tata brand as well as recognition for made-in-China products from the rest of the world.”
Speaking of their partnership with ITTF, Zhang said this new move will help them realize the 10-billion-yuan goal by the year 2020 as well as their proposed acquisitions and plan of establishing new factories abroad.
Source: NetEase
Proofread by William Logsdon
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