30 Young Sports Makers selected to shake up the future of sport at Global Sports Week 2021
27 Nov 2020 10:57
Li Yifeng
At a sports marketing forum held by Sina on March 29, Sina announced that the Chinese singer and actor, Li Yifeng, had joined forces with the Chinese media giant for the 2018 FIFA World Cup.
As Sina introduced at the forum, Li will act as a super football fan and interact with fans on Weibo and in some World Cup-themed original programs produced by Sina. According to Du Hong, COO and President of Sina, it is because of his popularity and being a die-hard football fan that made Sina decide to feature him in their 2018 FIFA World Cup reporting strategy.
Other details of Sina’s reporting strategy for the 2018 FIFA World Cup were also disclosed at the forum. As Sina’s partner, IMS New Media Business Group’s CEO Li Meng rolled out a new Weibo campaign called “#贝利挑战#” (literally translated as Pelé Challenge).
According to Li, the campaign will bring together some KOLs on Weibo’s platform to try and predict the result of one chosen fixture on every match day of the 2018 FIFA World Cup. Weibo users can also join this campaign by expressing their support for the KOLs’ predictions on Weibo.
What makes the campaign different is that only those who guess the wrong outcome can take part in the next round of predictions. The KOLs who predict the wrong outcome of all 30 chosen games will receive a bonus of CNY1m. Weibo users who join in with this campaign will also have the opportunity to win some small prizes during the campaign.
Source: Yutang Sports
Proofread by Raymond Fitzpatrick
30 Young Sports Makers selected to shake up the future of sport at Global Sports Week 2021
27 Nov 2020 10:57
Related coverage
Alibaba company UCWeb obtains video rights to 2018 World Cup from CCTV
08 Jun 2018
Weekly report: FIFA World Cup Russia still dominates CCTV 5; Brazil vs Costa Rica was most watched
26 Jun 2018
Weekly Report: Asian WCQ match China VS Qatar topped the rating list
13 Sep 2017
Mike Pfister: China must run football business as a corporation
11 Jul 2016
Vivo releases images of customized 2018 FIFA World Cup mobile phones
17 May 2018
More from Yutang Sports
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports
loading...