VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On March 19, the King Pro League (KPL) named Chinese microblogging website Sina Weibo as their official social media partner.
Under their partnership, the two sides have plans to seek opportunities to create short videos and commercial content to engage more young fans with the tournament through social media.
According to news reports, over 80% of the 392 million monthly active users on Weibo are under 30 years old, which is a match with the target users for mobile games and eSports. In this regard, their cooperation can help the KPL reach their potential fans with real-time content and premium experiences.
At the same time, the pair is also looking to start a deep cooperation regarding commercial licensing of events, and promotion of the professional operation of eSports properties.
During the 2017 Spring Season, the KPL official Weibo posted nearly 700 shorts videos, getting more than 100 million views and attracting hundreds of thousands of new followers.
In 2017, the KPL generated 3 billion related topic views and over 300 million short video views. All of the 16 KPL teams and 95% eSports players launched their official Weibo accounts, while more than 180 are officially certified players or commentators.
Source: Sina
Proofread by William Logsdon
Related coverage
NFL to stream live games in China on Sina Weibo
30 Dec 2016
Sina Weibo and NBA become strategic partners
07 Mar 2017
eSports to be officially included at 2022 Hangzhou Asian Games
18 Apr 2017
Xinhua News Agency to organize eSports event
14 Jul 2017
Tencent leads $226m investment in Douyu TV
17 Aug 2016
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports
loading...