SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
On March 9, International Swimming Federation (FINA) extended a four-year deal with HOSA, which will see the Chinese indoor sportswear maker continue to support the FINA/CNSG Diving World Series 2018 and the newly renamed FINA/HOSA Marathon Swim World Series 2018.
HOSA, who became the title sponsor of the Marathon Swim World Series following an agreement reached in 2015, will support both World Series through 2021.
As FINA Executive Director Cornel Marculescu said, “FINA is very pleased to renew with HOSA until 2021, a trustworthy and prestigious partner since 2015 which has tremendously improved the quality and the reach of the most important diving and open water annual showcases after the FINA World Championships. HOSA's support is important to achieve a successful strategy for those two events.”
“We are honored to be a partner of the Marathon Swim World Series with FINA since 2015 and now we are even more excited to work closer with FINA for both the Marathon Swim World Series and the Diving World Series. We will continue our international strategy with FINA and provide more efforts on promoting aquatic sports in the world.” HOSA Chairman Shi Hongliu commented, “We will try hard in young talent fostering, venue building and competition management. We will make it our priority to make aquatic sports stronger and more popular.”
Source: Sohu
Proofread by William Logsdon
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