WeChat’s Mini Game Program embraces first advertising client

Having rocketed to fame since it was first launched at the end of 2017, WeChat’s Mini Game Program, 跳一跳 (Jump), has embraced its first ever advertising client, NIKE. 

Since March 1, many WeChat users have found the NIKE logo had been featured in  Jump and shared the screen-shot on Chinese social media. According to the Chinese technology news website TMTPost, this 3-day advertisement package may have cost NIKE RMB 20m. 

However, there has not been any official news regarding this advertisement as of March 2 with WeChat not disclosing its marketing plan for its Mini Game Program. 

Wechat have created games that work only within WeChat and don’t require downloading or installing. On December 28, 2017, Jump is a casual game developed by WeChat was launched where the length of your press on the character dictates how far you jump. Once you finish the game, Jump will show you your leaderboard ranking among your Wechat friends and an overall Wechat leaderboard ranking the top players. 

Mini Game Programs have become a popular element on WeChat. According to a report released by WeChat, during the Spring Festival break (Feb 14 – 21, 2018), the Mini Games Programs attracted over 28m people in a single hour with Jump being the most popular Mini Game Program in China.

Source: TMTPost

Proofread by Raymond Fitzpatrick