Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
The 2017 CCTV 3.15 Evening Party was recently held in Beijing. And CCTV revealed that the new Nike Air Zoom Shoes had no zoom air cushions.
In April 2016, Nike launched a replica of the Basketball shoes that Kobe Bryan wore in the 2008 Beijing Olympic Games. However customers who bought shoes from this series found that the heelpiece of the newly-purchased shoes only had solid rubber soles, and were missing the zoom air cushions. The production department of Nike also confirmed it. At this point there aren’t any recall notices in Nike’s shops or on Nike’s Chinese website.
Such things have happened before. In early 2011, customers found that the Nike Zoom 2011 Basketball shoes sold in China were also without the air cushions unlike the same shoes sold in America. Therefore customers reported to the Chinese industrial and commercial authorities that Nike was involved in false and misleading advertising. At that time Nike explained that it was due to a publicity error and offered the same resolution of a full refund. After an investigation, the municipal industry and commercial sector of Beijing identified that Nike had damaged Chinese consumers’ rights and fined the company 4.87 million Yuan.
Source: Sina
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Extra fees requested for national players to wear brands' shoes
21 May 2015
Nike to launch Li Na Collection
27 Feb 2017
Yutang Weekly (2016.2.01-2.06)
06 Feb 2016
Li-Ning: where did it all go wrong?
09 Jan 2015
2017 TOP 50 Most Influential Sports Brands in China released
08 Jan 2018
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Yutang Sports
loading...