SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The Chinese Basketball Association (CBA) recently held its 9th work conference in Dongguan City in Guangdong Province.
Attendees have agreed to set up the CBA Council in accordance with the tenure of the 9th CBA office, with the goal of ensuring the smooth proceeding of further work.
As CBA Chairman Yao Ming said, the organization will start from basic development, platform building and service orientation to create a sustainable landscape for Chinese basketball.
He pointed out that 2017 was the first year for substantive reform of Chinese basketball. The CBA, aiming to set up a new management model for the organization, established 9 special committees in strategic planning, teenage sports, coaches, referees, discipline and morality, arbitration, medical research and anti-doping, journalism, and 3v3 basketball.
In the same year, two programmatic and guiding documents, China Basketball Strategic Planning and CBA Brand Planning, were also launched.
Meanwhile, Yao also made clear some problems and challenges for the Chinese basketball governing body, such as unbalanced development between men’s and women’s teams, adult and teenage players, national teams and professional leagues.
The CBA chairman indicated that in 2018, the CBA is expected to focus on political, ideological, organizational, disciplinary, institutional and anti-corruption building. Projects like women’s basketball, national teams, community basketball and 3v3 basketball will be given priority this year.
Source: Sina
Proofread by William Logsdon
Related coverage
Yao Ming attended play unified in Shanghai
13 Jun 2015
Sports brokerage set to boom in China?
15 Mar 2016
Weekly report (05/01/2015-11/01/2015)
14 Jan 2015
Year in Review: China’s sports reform progress in 2017
16 Jan 2018
Successful 2022 Winter Olympics bid will leave healthy sporting legacy in China
13 May 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...