SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026 10:03

BEIJING, Jan. 17, 2018 – NBA China today announced its lists of most popular jerseys and team merchandise in China, reflecting combined sales on NBAStore.cn, NBA.Tmall.com and NBA.JD.com starting from the 2017-18 season.
Three-time NBA Finals MVP LeBron James of the Cleveland Cavaliers tops the list and the two-time NBA MVP Stephen Curry of the Golden State Warriors ranks No. 2, and James Harden of the Houston Rockets ranks third in jersey sales list.
The Warriors lead in team merchandise sales, followed by the Cavaliers (No. 2) and the Rockets (No. 3).
Top 5 Selling Jerseys on NBAStore.cn (China)
1.LeBron James, Cleveland Cavaliers
2.Stephen Curry, Golden State Warriors
3.James Harden, Houston Rockets
4.Kevin Durant, Golden State Warriors
5.Kyrie Irving, Boston Celtics
Top 5 Most Popular Teams on NBAStore.cn (China)
1.Golden State Warriors
2.Cleveland Cavaliers
3.Houston Rockets
4.Chicago Bulls
5.San Antonio Spurs
Please see below as the rankings from NBAStore.com:
Top 15 Most Popular NBA Jerseys:Top 10 Most Popular Team Merchandise:
1. Stephen Curry, Golden State Warriors 1. Golden State Warriors
2. LeBron James, Cleveland Cavaliers 2. Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors 3. Philadelphia 76ers
4. Giannis Antetokounmpo, Milwaukee Bucks4. Los Angeles Lakers
5. Kristaps Porzingis, New York Knicks 5. New York Knicks
6. Joel Embiid, Philadelphia 76ers 6. Milwaukee Bucks
7. Russell Westbrook, Oklahoma City Thunder7. Boston Celtics
8. Ben Simmons, Philadelphia 76ers8. San Antonio Spurs
9. Kawhi Leonard, San Antonio Spurs 9. Chicago Bulls
10. James Harden, Houston Rockets 10. Oklahoma City Thunder
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves
Additional highlights:
1. Antetokounmpo (No. 4) earns his highest ranking ever.
2. Embiid (No. 6) and Simmons (No. 8) of the 76ers as well as the Lakers’ Lonzo Ball (No. 11) make their debut on the list.
3. The 76ers place No. 3 on the team merchandise list for the first time since the 2003-04 NBA season.
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