Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

BEIJING, Jan. 17, 2018 – NBA China today announced its lists of most popular jerseys and team merchandise in China, reflecting combined sales on NBAStore.cn, NBA.Tmall.com and NBA.JD.com starting from the 2017-18 season.
Three-time NBA Finals MVP LeBron James of the Cleveland Cavaliers tops the list and the two-time NBA MVP Stephen Curry of the Golden State Warriors ranks No. 2, and James Harden of the Houston Rockets ranks third in jersey sales list.
The Warriors lead in team merchandise sales, followed by the Cavaliers (No. 2) and the Rockets (No. 3).
Top 5 Selling Jerseys on NBAStore.cn (China)
1.LeBron James, Cleveland Cavaliers
2.Stephen Curry, Golden State Warriors
3.James Harden, Houston Rockets
4.Kevin Durant, Golden State Warriors
5.Kyrie Irving, Boston Celtics
Top 5 Most Popular Teams on NBAStore.cn (China)
1.Golden State Warriors
2.Cleveland Cavaliers
3.Houston Rockets
4.Chicago Bulls
5.San Antonio Spurs
Please see below as the rankings from NBAStore.com:
Top 15 Most Popular NBA Jerseys:Top 10 Most Popular Team Merchandise:
1. Stephen Curry, Golden State Warriors 1. Golden State Warriors
2. LeBron James, Cleveland Cavaliers 2. Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors 3. Philadelphia 76ers
4. Giannis Antetokounmpo, Milwaukee Bucks4. Los Angeles Lakers
5. Kristaps Porzingis, New York Knicks 5. New York Knicks
6. Joel Embiid, Philadelphia 76ers 6. Milwaukee Bucks
7. Russell Westbrook, Oklahoma City Thunder7. Boston Celtics
8. Ben Simmons, Philadelphia 76ers8. San Antonio Spurs
9. Kawhi Leonard, San Antonio Spurs 9. Chicago Bulls
10. James Harden, Houston Rockets 10. Oklahoma City Thunder
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves
Additional highlights:
1. Antetokounmpo (No. 4) earns his highest ranking ever.
2. Embiid (No. 6) and Simmons (No. 8) of the 76ers as well as the Lakers’ Lonzo Ball (No. 11) make their debut on the list.
3. The 76ers place No. 3 on the team merchandise list for the first time since the 2003-04 NBA season.
Related coverage
Wu Lei becomes basketball ambassador to the NBA’s Weibo account
27 Nov 2017
Ex-NBA Marbury selected as model citizen of Beijing
12 Jan 2015
Allen Iverson started frenzied promotional trip in China
21 May 2015
Two partners for the 2017 NBA Global Games China
29 Sep 2017
NBA China and Mission Hills Group become long-term strategic partners
12 Sep 2017
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Yutang Sports
Chinese website
loading...