VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Wanda Themed Entertainment, a subsidiary of Dalian Wanda Group Co Ltd and China Youth Daily, is carrying out “FIFA Flag Bearers” programme, giving a selection of children the chance to carry the FIFA Flag at the start of a FIFA match in 2018.
Starting from December 15, 2017, the programme has attracted more than 1,500 applicants and about 130,000 votes by January 3rd.
In 2016, Wanda Group was named first Chinese top-tier partner of FIFA, which will see the Chinese company support the world’s football governing body until 2030.
This deal, covering the next four World Cups until 2030, has become a landmark for Wanda to enter the highest level of sponsorship rights.
As one of the important rights empowered by FIFA, the “FIFA Flag Bearers” programme will also give the proposed 12 children from China more opportunities like team training view and the post-match team bench visit.
Source: news.cyol.com
Proofread by William Logsdon
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
09 Aug 2015
Triathlon sprints ahead of pro cycling
02 Sep 2015
Vivo becomes official smartphone sponsor of FIFA
01 Jun 2017
Why FIFA granted media rights to China’s CCTV network till 2022
03 Nov 2017
22 Jun 2016
More from Yutang Sports
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports
loading...