SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Chinese smartphone brand Vivo jointly held a press conference with FIFA on May 31 to announce its exclusive smartphone sponsorship of FIFA from 2017 to 2023, covering the FIFA Confederations Cup 2017, 2018 FIFA World Cup in Russia, FIFA Confederations Cup 2021, and the 2022 FIFA World Cup in Qatar. Following previous official sponsorships deals by Wanda Group and Hisense, Vivo becomes the third Chinese sponsor and the first Chinese smartphone sponsor of FIFA.
This 6-year partnership will see Vivo obtain the sponsorship rights beginning with June's 2017 FIFA Confederations Cup in Russia. These FIFA rights will allow Vivo to show their logo on billboards at the stadiums, on event tickets, press release backdrops, and other key promotional areas and platforms. Vivo also have the rights to carry out special marketing activations including inviting guests to be Vivo smartphone photographers during pre-match player warm-ups.
The smartphone giants will also introduce a customized FIFA World Cup phone to offer a unique experience for Vivo consumers and football fans around the world. Additionally, FIFA staff will use Vivo smartphones on-site.
Vivo did not reveal how much they had paid for this deal but it has been reported by some media that Vivo have spent over $10m on this sponsorship agreement, which has not been confirmed officially by the company.
Source: Caixin and PR Newswire
Proofread by Raymond Fitzpatrick
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024 09:17
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024 19:00
Related coverage
Zhang Jian to contest for FIFA Council
15 Aug 2016
Yadea becomes 2018 FIFA World Cup’s Official Asian Supporter
08 Feb 2018
Weekly Report: AFC Champions League Final crowns in TV ratings
24 Nov 2015
China shows how to crack down on football
04 Jun 2015
Weekly Report: Asian WCQ match China VS Qatar topped the rating list
13 Sep 2017
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Yutang Sports
loading...