VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Ultimate Fighting Championship (UFC), a premier international mixed martial arts organization, has officially revealed its viewing ratings of its debut on China Mainland, the UFC FIGHT NIGHT: BISPING vs GASTELUM.
Taking place on November 25 in Shanghai, the UFC Shanghai event brought together 15,128 spectators around the Octagon, set up in the Mercedes-Benz Arena, making this event the largest mixed martial arts (MMA) event held in China. Reportedly, Shanghai is one of the UFC’S 10 newly-developed markets and this Shanghai event has become the UFC’s 6th sell-out event in 2017.
Outside the arena, this event was streamed by PPTV and Video on Demand (VOD) which were watched by over 1 million fans. UFC’s digital streaming service, UFC FIGHT PASS, also broadcasted this event and received record-breaking viewership in its broadcast of its UFC Asian Games.
The event was also highly discussed on Chinese social media. Its hashtag #UFC上海# (#UFCShanghai#) on Weibo was read more than 46 million times and became the most popular sports event hashtag that evening. With Chinese fighters appearing in 8 and winning 5 of the event’s 12 bouts, the total number of hashtag reads even surpassed the Mayweather vs. McGregor boxing event.
Source: Sina
Proofread by Raymond Fitzpatrick
Related coverage
ONE Championship returning to mainland China in June
26 May 2015
WeSUCH to sponsor Worldwide MMA Alliance
31 Dec 2015
WMMAA appointed Chinese man to help promote MMA in China
20 Apr 2015
Alisports and Jet Li announce MMA event
24 May 2016
An In-depth Interview with Kevin Chang, the Senior Vice President of UFC® APAC
16 Sep 2020
More from Yutang Sports
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Yutang Sports
loading...