Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
LIHON Petrochemical Co.,Ltd. has signed a sponsorship deal with Infront China, the exclusive commercial partner for the CBA League worldwide, which will make Lihon Lubricant the exclusive designated automobile lubricant supplier for the Chinese men's national basketball team.
The CBA president Yao Ming said in a letter of congratulations: “On behalf of the Chinese Basketball Association, I am grateful for LIHON Petrochemical’s support for the men’s national basketball team, and sending my congratulations to our first-ever cooperation.”
Mrs. Zhao Feng, General Manager of Infront China remarked: “It’s really our honor to receive strong support from partners like LIHON, and we will continue to provide quality services for the national team and sponsors.”
In 2012, Infront and the CBA renewed their deal until 2017. In March 2017, the two sides signed a Memorandum of Understanding (MOU) to embrace a new cooperation model after a 12-year partnership. This has also become an important part of the CBA reform adopted by Yao.
Proofread by William Logsdon
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
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