VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
November 7: Having announced to acquire all media rights to broadcast FIFA events from 2018 to 2022 in the Chinese mainland, China Central Television (CCTV) network officially signed the agreement with FIFA at a signing ceremony held in Beijing.
Over 150 guests and representatives attended the ceremony, including CCTV Deputy Editor-in-Chief Peng Jianming, FIFA Secretary General Fatma Samoura, FIFA Chief Commercial Officer Philipe Le Floc’h and Zhang Jian, FIFA Council member and Senior Vice President and General Secretary of the Chinese Football Association (CFA).
Peng introduced in his speech that the new agreement signed by the two sides will give CCTV the exclusive media rights to 17 FIFA events to be held during the period 2018-2022. He also promised that CCTV will keep delivering high-quality broadcasting of these events and other sports events for free.
Over the next five years, CCTV will have the rights to stream the 2018 World Cup in Russia, the 2018 World Cup in Qatar, the 2019 Women’s World Cup in France, the 2021 Confederations Cup, the 2020 Indoor Football World Cup and the Beach Football World Cup in 2019 and 2021.
The next three editions of the Women’s U20 World Cup and U17 World Cup (2018,2020,2022), as well as the next two editions of Men’s U20 World Cup and the U17 World Cup (2019,2021) will also be delivered to Chinese football fans by CCTV.
“One of the goals we set in ‘FIFA 2.0: The Vision for the Future’ is very clear — by 2026, more than 60% of the world’s population will participate in football. How could we even dream of achieving this without focusing on China? On 1.4 billion fans and fans-to-be of the beautiful game?” stated Samoura.
“China is only starting to unseal its potential; its power to develop football and to increase even more the game’s popularity. This is a beautiful blossoming process, for which broadcast and media are fundamental. It is as clear as that: FIFA’s partnership with CCTV is fundamental.”
Source: Yutang Sports
Proofread by William Logsdon
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Weekly Report: Soccer, snooker and athletics wrapped up the TOP 10 list
23 Aug 2017
Le Sports and Tencent agree FIFA Online deal
20 May 2016
CCTV become the official TV broadcasting partner of ICC in Mainland China
21 Jun 2017
CCTV-5 Auto Times ready to roll
08 Nov 2014
CCTV reportedly to sign La Liga rights package
05 Aug 2015
More from Yutang Sports
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...