VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
October 31: Having captured the rights to develop specialized mobile games for the Chinese Super League (CSL) in 2015, iRena and Zongheng, an entertainment-focused company, have officially released three CSL-content mobile games at a launch ceremony in Beijing.
At the ceremony, the company also unveiled the ambassadors for these mobile games, Guangzhou Evergrande’s Huang Bowen and Beijing Guoan’s Yu Dabao. What is also worth mentioning is that the players from the Chinese national team which competed in the 2002 FIFA World Cup will also be featured in the three games.
Additionally, under the partnership between the CSL and iRena, the league will help in promoting the games on Weibo, WeChat and its App. It is also reported that the league and the CSL clubs partnering with iRena will receive financial returns once the game becomes profitable.
In fact, the launch of the 3 games can be regarded as a further step for iRena in the eSports area. In August, iRena set up an international league of sports-content eSports together with their partners, Ourgame and Gamepoch, two of the leading gaming companies in China.
Source: stardaily.com
Proofread by Raymond Fitzpatrick
Related coverage
14 Jul 2016
Capitals increased for Evergrande FC
25 Jun 2015
Demand for Guoan tickets falls while Evergrande raises its ticket prices
09 Jan 2017
CSL team closed to be taken over at 1 billion yuan
08 May 2015
Irena co-establishes sports insurance company Baozhun Sports
18 Sep 2018
More from Yutang Sports
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Discover the SportAccord Summit sessions!
31 Jan 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports
loading...