Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
October 31: Having captured the rights to develop specialized mobile games for the Chinese Super League (CSL) in 2015, iRena and Zongheng, an entertainment-focused company, have officially released three CSL-content mobile games at a launch ceremony in Beijing.
At the ceremony, the company also unveiled the ambassadors for these mobile games, Guangzhou Evergrande’s Huang Bowen and Beijing Guoan’s Yu Dabao. What is also worth mentioning is that the players from the Chinese national team which competed in the 2002 FIFA World Cup will also be featured in the three games.
Additionally, under the partnership between the CSL and iRena, the league will help in promoting the games on Weibo, WeChat and its App. It is also reported that the league and the CSL clubs partnering with iRena will receive financial returns once the game becomes profitable.
In fact, the launch of the 3 games can be regarded as a further step for iRena in the eSports area. In August, iRena set up an international league of sports-content eSports together with their partners, Ourgame and Gamepoch, two of the leading gaming companies in China.
Source: stardaily.com
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Yutang Weekly (2016.3.14-2016.3.19)
20 Mar 2016
Imagine China sues Osports and submits multimillion Yuan claim
28 Mar 2017
Chinese eSports Football League to kick off
19 Jun 2017
KPL collaborates with new retail supermarket Super Species
12 Dec 2018
Le Sports ends cooperation with Guoan FC
28 Oct 2016
More from Yutang Sports
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Yutang Sports
loading...