Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
October 31: Having captured the rights to develop specialized mobile games for the Chinese Super League (CSL) in 2015, iRena and Zongheng, an entertainment-focused company, have officially released three CSL-content mobile games at a launch ceremony in Beijing.
At the ceremony, the company also unveiled the ambassadors for these mobile games, Guangzhou Evergrande’s Huang Bowen and Beijing Guoan’s Yu Dabao. What is also worth mentioning is that the players from the Chinese national team which competed in the 2002 FIFA World Cup will also be featured in the three games.
Additionally, under the partnership between the CSL and iRena, the league will help in promoting the games on Weibo, WeChat and its App. It is also reported that the league and the CSL clubs partnering with iRena will receive financial returns once the game becomes profitable.
In fact, the launch of the 3 games can be regarded as a further step for iRena in the eSports area. In August, iRena set up an international league of sports-content eSports together with their partners, Ourgame and Gamepoch, two of the leading gaming companies in China.
Source: stardaily.com
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024 20:16
Related coverage
The attendance rate of Tianhe Stadium ranks first in CSL
19 Dec 2016
25 Jul 2016
Dangdai Lifan FC releases soccer-themed beer
11 Oct 2017
CSL names TAG Heuer official timekeeper
02 Mar 2016
CSL club signs sponsorship deal with Home Credit
04 Mar 2016
More from Yutang Sports
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Yutang Sports
loading...