VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
October 25: Chinese home appliance giant Haier Group has reached a three-year strategic partnership with the organizing committee of the 2017 Qingdao Marathon, an international road running race expected to attract 20,000 participants.
Haier Brothers, the Chinese brand’s marketing icon, has been unveiled as the “Running Ambassadors” of the 2017 Qingdao race.
At the same time, the two parties also set up the Haier Challenge Award for the first Chinese men and women athletes (4 in total) who complete the 2017 marathon and half-marathon races.
As one Haier executive said, “Over the next three years, Haier will work closely with the Qingdao Marathon race, providing a more professional, well-serviced sports platform. We really hope that we can bring positive changes for more runners and encourage a healthy lifestyle for Chinese people.”
The 2017 race, the first annual Qingdao Marathon, has attracted running enthusiasts from more than 40 countries and regions as of now. It is set to kick off on November 5 at the May Fourth Square in Qingdao City.
Source: news.rfidworld.com.cn
Proofread by William Logsdon
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Sinocherm International to sponsor Lianyungang International Marathon
25 Oct 2017
Sports Bureau of Zhejiang Province calls up Alisports
15 Nov 2017
How running boosts the Chinese sports industry
18 Aug 2017
Public sports the next Chinese gold mine?
04 Jul 2016
How to make money in Chinese sports market?
26 Nov 2015
More from Yutang Sports
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Yutang Sports
loading...