Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Reigning La Liga champions Atletico Madrid are going to open 200 retail outlets in China, according to news reports.
Such a move would give Atletico, who Saturday defeated local rivals Real Madrid 4-0 in the Vicente Calderon, a bigger presence in China than any other European club including their illustrious neighbours Real, FC Barcelona or English powerhouses such as Manchester United, Arsenal or Chelsea, reports Xinhua.
The Atletico stores would be opened in Wanda Malls, which are owned by Chinese businessman Wang Jianlin. Wang became one of the major shareholders in the Spanish club earlier this year when he bought 20 percent of Atletico's shares.
The club views the stores as an important doorway into the Asian market. Atletico already have a deal with Chinese club Shanghai Shenhua and trains a number of Chinese youngsters as part of 'Project Wanda' to help develop the next generation of footballers.
It is also believed that this summer will see Atletico tour China before the season starts.
Original title by Xinhua: Atletico Madrid to open 200 stores in China
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
BYD to contribute to green Rio Olympic Games
26 May 2015
Wang Jianlin’s opinion on investing in football
29 Apr 2015
Hisense becomes official technology partner of Aston Villa
28 Jul 2017
Alisports: in the fast lane to bid for great development in Chinese sports
11 Apr 2016
Xtep and Wisdom will obtain 10 billion profits
24 Jun 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...