|  Register / Login

Ganten joins forces with Australian Open

Wednesday, 18 Oct 2017 15:02   |   By Nong Ruowen

2450



October 17: Alongside the Chinese media platform iQiyi, the Australian Open has embraced one more Chinese partner – Ganten. 

Having signed a partnership deal in Shanghai on October 16, the Chinese mineral water brand becomes the global partner for the premium tennis tournament, making Ganten the first ever Chinese food and drink brand chosen by the Australian Open as their partner. 

Under this partnership, Genten will have the right to expose their logo in the courts and the global television coverage of the Australian Open. Their deal will be valid from 2018 to 2022.

However, according to the Chinese news website jiemian.com, it is not the first time for the two sides to work together – at the Australian Open 2016, Ganten’s logo was featured on the backdrops which were presented in the interviews of Chinese players. 

Since 2015, Ganten has appeared in 4 tennis tournaments such as the China Open and the Shanghai Masters, acting as their official drinking water partners. However, tennis is not the only target for Ganten’s sports marketing strategy.

This summer, Ganten scored a partnership with the Serie A outfit Juventus, becoming the club’s global top sponsor from July 1, 2017, for 3 seasons. Ganten has also sponsored events covering badminton, basketball and volleyball. 

Source: jiemian.com and sina.com

Proofread by Raymond Fitzpatrick

Tags: Australian Open

Related News

Join the DiscussionLog in >>

Submit

Comments

Terms of Use        Privacy Policy        Cookies        Contact Us        Copyright © 2015 Yutang Sports. All Rights Reserved.|