A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026 10:38

September 20: Jia Yueting, the owner of LeSports, has signed an Equity Transfer Agreement with a group of wealthy investors to sell a majority of the 30.66% shares of the sports company in his hands, according to a report by Tencent Finance.
Jia controlled LeSports through Lele Hudong Sports before this agreement. Other shareholders of the LeEco sports arm include Beijing Pengyi (12.93%), Leshi Internet Information & Technology Corp (6.47%), Jack Ma’s Yunfeng Capital, Wang Sicong’s Pusi Capital, HNA Capital and more than 10 celebrity investors like Tamia Liu, Sun Honglei and Zhou Xun.
According to Tencent Finance, Jia spent almost a half of LeSports’ RMB 8 billion raised in Series B financing during April 2016 on LeEco’s mobile phone and auto businesses. This led to a shortage in funds in the second half 2016, causing difficulties to the LeSports business. Although LeEco Holdings has paid off more than RMB 1 billion media rights fee for LeSports, there still remains a debt of RMB 2.5 billion to be cleared off.
The new investment will also cover Jia’s existing debt to LeSports, and the acquisition fund will be paid straight into LeSports’ account, an informed source told Tencent Finance.
The source also said that new owners will reconstruct the board of directors to reduce the side effects of LeEco on LeSports’ management system. Changes will also take place in the sports company’s business strategy. For example, its new media business is expected to adopt a different model through alliances and partnerships. In addition to this, the new sports company will continue to promote the development of sports town businesses as well as develop hi-tech businesses like artificial intelligence and data mining.
LeSports declined to comment on the details of the transfer agreement.
Source: qq
Proofread by William Logsdon
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
Why are Chinese conglomerates rushing into the sports industry?
30 Nov 2015
Le Sports secures global broadcast rights for CSL
23 Feb 2016
LeSports to Take Over China Sports Industry Company Limited
13 Feb 2017
15 Nov 2015
F.C. Internazionale partners with Le Sports
29 Jan 2016
More from Yutang Sports
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Yutang Sports
Chinese website
loading...