The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35

On the eve of the China Open 2017, iFeng Sports has drawn up a strategic partnership with the premier tennis tournament in China, which allows iFeng News App to become the exclusive platform to broadcast video clips of the China Open 2017.
It is reportedly the first time for the tournament to produce video clips of the games. On the iFeng News App, users can watch the tournament-related video clips including players’ performance in the games, as well as highlights. Meanwhile, the partnership between the two sides will see iFeng News App conduct in-depth interviews with tennis stars who participate in the tournament.
Also worth mentioning is the fact that the app will also act as a social media platform for users, allowing them to follow and send message to other tennis enthusiasts who are also using the app. After the partnership with the China Open 2017, iFeng News App will join forces with more sports events in broadcasting the games-related video clips.
Alongside the iFeng News App, yidianzixun.com, an interest-oriented news and information website invested in by iFeng, will also obtain rights to broadcast video clips of the China Open 2017.
Source: iFeng
Proofread by William Logsdon
The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35
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