VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese sports and wellness service provider Codoon has become the online cycling partner of the UCI WorldTour Series Gree - Tour of Guangxi.
Under the terms of their agreement, Codoon is planning to hold an online cycling campaign, which will allow cycling fans to “punch the clock” along with the tour. David Yang, CEO of Wanda Sports China, said he was impressed by the digital marketing strategy adopted by Codoon, and believed that it will engage more participants in professional cycling.
The six-day tour, expected to kick off on October 19 in Guangxi, will see cyclists start from the coastal cities of Beihai and Qinzhou, then head north to Nanning, Liuzhou and finally arrive in Guilin.
The race has attracted 126 world top professional cyclists and 18 professional teams including Team Sky, Movistar and BMC Racing. According to Xinhua, a women's cycling tour of Guangxi will also take place at the same time and a UCI Cycling Gala will be held in Guilin on October 24.
Source: sports.enorth.com.cn
Proofread by William Logsdon
Related coverage
Prince William continued his soccer trip in Shanghai
04 Mar 2015
Triathlon sprints ahead of pro cycling
02 Sep 2015
Wanda bring UCI World Tour back to China
02 Dec 2016
Wanda’s game-changing revolution in soccer industry
14 Jul 2016
Rock’n’Roll Half Marathon partners with Luckin Coffee
07 Jun 2018
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...