VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
September 11: In a video posted on the NBA's Dallas Mavericks' official Weibo account, the team's owner Mark Cuban broke the news that the team Is seeking to change its current Chinese name "小牛(Xiaoniu)", which literally means "calves" with one that is more consistent with their traditional English nickname, Mavericks.
To find this new name, the Dallas Mavericks have partnered with Tencent Sports to host a campaign among Chinese fans aimed at collecting their ideas.
The first phase of the activity started on September 11 and will last until the 24th during which fans can send their suggestions to Tencent News, Tencent Sports and Tencent NBA, plus commenting on the Dallas Mavericks' official Wechat and Weibo accounts. It has been reported that over 10,000 fans sent their ideas on the first day.
Meanwhile, Tencent Sports will also interview other professionals in the NBA and research basketball and translation sectors on the topic of this new name.
The second phase will begin on September 25 and last for two weeks with three candidate names being selected by the Dallas Mavericks and Tencent Sports. The three Chinese names will be voted on by Chinese fans with the selected Chinese name announced by Mark Cuban.
Source: sports.qq.com
Proofread by Raymond Fitzpatrick
Related coverage
China’s industrial revolution of sport
24 Apr 2018
Host City Asia welcomes record participation of Olympic International Federations
26 Mar 2018
Yutang Weekly: What happened in the Chinese sports market (9/2-9-8)
08 Sep 2019
HCA 2018: Zhangjiakou offers favourable policies to attract winter sports equipment companies
05 Jun 2018
Organising Committee leaders and IOC Members join Host City 2019’s stellar line up
28 Aug 2019
More from Yutang Sports
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Yutang Sports
loading...