Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
General Office of the State Council of China publish Outlines on Sports Power Construction
To clarify the goals of the Sports Power Construction initiative, as well as how to become a sports power, the General Office of the State Council of China recently drafted and published “Outlines on Sports Power Construction”.
The ultimate goals of the Sports Power Construction initiative are to see China as a powerful country in terms of sports, and that the physical condition and health levels of the Chinese people, the performance of Chinese athletes and the influence of the Chinese sports industry are among the best countries in the world. The Outlines plan to have the sports industry become a pillar of the national economy by 2035.
FUSC reach long-term strategic cooperation with Migu
On September 3, the Federation of University Sports of China (FUSC) and Migu, the digital content services subsidiary of China’s telecommunications giant China Mobile, held a Memorandum of Understanding Signing Ceremony, announcing that they will establish a long-term strategic cooperation in areas such as university sports events and sports education. The two parties will leverage their own advantages and integrate their respective resources to build a platform for university sports cooperation and development, helping university sports to grow in a healthy way.
NFL and TikTok form multi-year partnership
On September 3, the National Football League (NFL) and TikTok announced a new multi-year partnership. TikTok is a very popular short-form video platform that is available in over 150 markets and in 75 languages as of 2018. The Chinese version of the app, Douyin, is hugely popular in China.
Yutang Sports and Host City 2019 join hands
The Chinese sports marketing online media Yutang Sports and Host City, the largest meeting of cities and sports, business and cultural events, have signed a media partnership for the 2019 Host City event to be held in Glasgow, Scotland on Nov. 26-27.
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Under Armour sues Chinese brand for US$15.05m
30 Jun 2016
Xiaomi overtakes Apple and Fitbit to become No.1 wearable brand provider
10 Aug 2017
SPORTACCORD 2018 media partners and press deliver excellent coverage for summit in bangkok
26 Apr 2018
China’s guideline for companies to issue special bonds in sports
18 Aug 2017
Sports Industry Value Innovation Forum at Bird’s Nest
28 Nov 2016
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Yutang Sports
loading...