SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
7 Days, a hotel brand owned by Plateno Group, is expected to become the official sponsor of French Ligue 1 club OGC Nice.
As said in a club official statement, 7 days' logo will appear on the shirt sleeve of OGC Nice for all Ligue 1 matches in the 2017/18 season.
This means 7 Days will become the first Chinese hotel brand to support the club in this season. It is also said that the pair will seek more cooperation opportunities based on their shared business goals.
As an executive of the hotel group said: “Our partnership with OGC Nice is a result of our shared value in Brand DNA, including deep cultural tradition, strong brand influence and innovation capacity. Additionally, both of us are open to promote our brands around the world.”
Founded in 2005, 7 Days has become one of the popular budget hotel chains in China. Its headquarters is in the Creative Industry Zone in Haizhu District, Guangzhou.
In June 2016, a group of Chinese and American investors purchased an 80 percent share in OGC Nice. Alex Zheng, president of 7 Days’ parent company, Plateno Group, was one of the investors.
Source: Qilu Evening News & ogcnice
Proofread by William Logsdon
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Peak Sports becomes official sponsor of the Chinese Volleyball League
09 Aug 2017
Suning to sponsor Jiangsu Ladies FC
01 Apr 2016
TCL partners with New York City FC
28 Oct 2015
Chinese website sponsored American table tennis national team
29 Apr 2015
FIS Secretary General: Chinese companies should be active partners
05 May 2016
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Yutang Sports
loading...