Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
August 8: Lander Sports announced that it has reached a strategic agreement with Yiwu city government of Zhejiang Province.
This agreement will see the two sides integrate Yiwu’s sports resources with Lander’s operation skills of sports eco-systems, to promote the sustainable development of the city’s sports industry.
Their aim is to stimulate sports spending and grow a diversified sports business in Yiwu.
The pair is also looking to create platforms for introducing mass participation events and competitive sports. Lander Sports is expected to make an RMB 4 billion investment to build up a 741-acre sports town, which will include businesses like youth training, entertainment, manufacturing, e-sports camps and recuperation, according to an official statement.
The sports company will invest extra RMB 2 billion to set up serveral public fitness centers, each covering 5 acres to 13 acres.
At the same time, Lander Sports is seeking to turn Yiwu into a city of sports, leisure and entertainment by rebuilding the city’s current cultural and sports facilities.
Source: news.winshang.com
Proofread by William Logsdon
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Ali Sports links with Tokyo-based Dentsu Group
25 Dec 2015
China League One club signs new media partner
12 Apr 2016
Wisdom to cooperate with Hunan ETV in sports
18 Jun 2015
Prince signs with CTA's tennis organization for juniors
29 Jun 2015
Bright Diary& Food to partner Shanghai table tennis club
11 Jan 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...