Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Beijing Sports and Entertainment Industry Group (BSEIG) has reached a strategic cooperation agreement with Beijing Sport University Industrial Management Group (BSUIMG) and its affiliate Beijing Sport Science & Technology Center.
Under this agreement, the two sides will work together to develop and market sports events and sports health products. This partnership will also be helpful to exploitation of overseas sports resources and events like the Olympic Games and the National Games.
BSEIG CEO Liu Xueheng said, BSUIMG has high-quality resources in sports teaching, events, science and technology while BSEIG is confident in its ability in events operation, project development and monetizing. Therefore, this agreement will make a great difference in Chinese sports market.
Zhao Huangang, vice general manager of BSUIMG, said that this partnership will speed up their success in monetizing, products development and media delivery.
Beijing Sports and Entertainment Industry Group Limited is a publicly listed company on the Hong Kong Stock Exchange. It is a subsidiary of Beijing Enterprises Group, the largest state-owned-enterprise under Beijing Municipal Government.
Source: sports.qq.com
Proofread by Linda Barouk
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
WCA 2014 Event kicks off in China
01 Nov 2014
Chinese companies to catch the Rio
03 Dec 2014
14 Dec 2015
CFA signs MOU with Royal Belgian Football Association
13 Jun 2016
Peak increases investment in tennis
16 Nov 2015
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...