VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Beijing Sports and Entertainment Industry Group (BSEIG) has reached a strategic cooperation agreement with Beijing Sport University Industrial Management Group (BSUIMG) and its affiliate Beijing Sport Science & Technology Center.
Under this agreement, the two sides will work together to develop and market sports events and sports health products. This partnership will also be helpful to exploitation of overseas sports resources and events like the Olympic Games and the National Games.
BSEIG CEO Liu Xueheng said, BSUIMG has high-quality resources in sports teaching, events, science and technology while BSEIG is confident in its ability in events operation, project development and monetizing. Therefore, this agreement will make a great difference in Chinese sports market.
Zhao Huangang, vice general manager of BSUIMG, said that this partnership will speed up their success in monetizing, products development and media delivery.
Beijing Sports and Entertainment Industry Group Limited is a publicly listed company on the Hong Kong Stock Exchange. It is a subsidiary of Beijing Enterprises Group, the largest state-owned-enterprise under Beijing Municipal Government.
Source: sports.qq.com
Proofread by Linda Barouk
Related coverage
New strategic partnership for Run For Run
28 Jul 2017
CGAS sets 18 national standards for sports areas in China
15 Sep 2017
Liu Jianhong Exclusive: Le Sports’ views on Chinese sports industry
15 Dec 2015
Zuma's sponsorship of Chinese racing team raise eyebrows
08 Jul 2015
FIBA and Alibaba Group look to team up
25 Jan 2016
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
France’s Golden Decade of Sport
14 Jun 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...