Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Li Ning announced on August 11 that the company had achieved a revenue of 3.596 billion yuan during the first six months of 2016, increasing by 13% over last year, of which 113 million yuan belonged to shareholders in listed companies. 98.8% of the total revenue came from its core brand Li Ning.
The confidence of dealers was restored after sales of running, basketball and fitness products increased significantly. Steady growth was also maintained as a result of the company’s development of mobile Internet services, e-commerce channels and increased sales in its own stores.
Li Ning said they will enhance retail operations through “specialized channels + exclusive products.” In products they’ll constantly improve the performance based on their motor function and focus on R&D of more competitive special products. In channels they’ll get closer to customers through mobile network platforms, optimize the online and offline multi-channel and cross-platform shopping experience, and increase to 300-500 points of sale etc.
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Simon Farrant: Opta data can help not just for Chinese fans, but also for the governing bodies
27 Jun 2016
Super Sports announces Broadcast Partners for EPL in China
10 Aug 2016
Desports allies with MBS and Gino Pozzo
08 Mar 2016
Guirenniao, Hupu.Com to establish $320M sports investment fund
22 Jan 2015
Gatorade and NFL to promote American Football in China
16 May 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...