Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
July 6 : NBA China announced the formation of a long-term partnership with the insurance company Manulife-Sinochem. The company will become the official life insurance partner of the NBA China’s 5v5 elite basketball tournament, which is a grassroot tournament launched in China in summer 2016. It is the first partnership formed between NBA China and an insurance provider in China’s market. NBA China is also the first world-famous professional sports league signing a partnership with Manulife-Sinochem.
Manulife-Sinochem will donate and repair basketball courts in different cities of China, in order to encourage more teenagers to play basketball and to develop new talents together with NBA China. Moreover, in the upcoming school year,Manulife-Sinochem will join the Jr.NBA program to organize basketball camps in 5 cities of China. The aim of these camps is to promote basketball among Chinese teenagers.
Manulife-Sinochem is the first ever Sino-foreign joint venture life insurance company in China, which was jointly founded by Manufacturers Life Insurance Company (Canada) and Sinochem Finance Co., Ltd.. Sinochem Finance belongs to the Sinochem Group, one of China’s four state-owned oil companies,a leading chemical products and service provider and China’s biggest operator in agricultural products (fertilizer, seeds and agrochemicals) and services.
Source: Sina Sports
Proofread by Linda Barouk
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Sina Weibo and NBA become strategic partners
07 Mar 2017
Mengniu and NBA announce upgraded partnership
24 Mar 2015
VIVO becomes Official Partner of NBA in the Philippines
11 Dec 2018
How Rakuten turned itself into a global brand through sports marketing
07 Feb 2018
Hebei China Fortune fined for wearing wrong kit
18 Apr 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
IWGA to confirm the World Games host
11 Apr 2024
Yutang Sports
loading...