Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
World Triathlon Corporation (WTC), the organizers of the IRONMAN Races, recently announced on June 2 that they had added the Rock 'n' Roll Marathon series to their leisure and lifestyle portfolio by fully acquiring Competitor Group Inc.
As reported by Sohu, this deal secures WTC’s position as one of the largest sports endurance organisations in the world. CGI owns or operates more than 30 world-class running races, with their flagship event being the Rock ‘n’ Roll Marathon Series where over 600,000 runners participate annually. WTC also organizes and owns over 20 running races around the world, such as the Standard Chartered Singapore Marathon, the ASB Auckland Marathon, the Marathon de Bordeaux and Across the Bay 10k.
This acquisition will see a strengthening of CGI’s business and Wanda Sports’ global influence, leading to Wanda Sports creating a unique business model and a global exclusive IP series. Alongside organizing the IRONMAN Races, Wanda Sports have also partnered with Abbott World Marathon Majors (WMM) in recent years to launch a new series of marathon races in China and Asia. Furthermore, in addition to the Ironman events, Wanda has continued its spending spree since 2015 on road cycling and mountain bike events, such as the UCI Velothon Majors and Absa Cape Epic.
Source: Sohu
Proofread by Raymond Fitzpatrick
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Wanda-backed Jewel to sponsor ITU World Triathlon Gold Coast
18 Mar 2016
Running group:new frontier for Chinese sports marketing
25 Dec 2014
Serie A set to join hands with Wanda Sports
25 Feb 2016
Zhang Jian to contest for FIFA Council
15 Aug 2016
Wanda Sports to acquire Lagardère Sports' Endurance Division
23 Jan 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...