Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
The Wanda Group announced a strategic partnership with Abbott World Marathon Majors(WMM) in Beijing yesterday and will bring in three major marathon events in the Asia-Pacific region in the next 10 years, with one in China within 2 to 3 years.
WMM was established in 2006 and owns the 6 top-class marathon events which are regarded as the Grand Slam events in marathons. These are the Tokyo Marathon, Boston Marathon, London Marathon, Berlin Marathon, Chicago Marathon and New York City Marathon.
Tim Hadzima, President of WMM said that WMM has always been committed to the global promotion of marathons; now, through their partnership with the Wanda Group they hope to contribute to marathon development in Asia.
This is another major partnership for events organization signed by the Wanda Group. Up to now, Wanda Sports has landed three sports events in China: the Ironman events, China Cup International Football Championship and Tour of Guangxi (UCI World Tour stop). Through their partnership with the FIBA, they are also authorized to organize two new events including the FIBA 3x3 professional basketball league.
In over 20 countries around the world, Wanda Sports organize events in more than 20 sports. The publicly stated strategy for China is to continue to create world-class and unique sports events. By 2020, the intention is to have at least 10 such events in China.
In 2017 the goal of Wanda Sports is to create 2 to 3 top quality world-class events.
Source: Wanda Group
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
China Marathon Majors announces first honorary partner
28 Nov 2017
Ten national authorities plan for marathon industry expansion by 2020
15 Jan 2018
Wang buys 20% share of Atletico Madrid
20 Jan 2015
Shanghai beat Beijing in charity race
30 Oct 2014
Yi Fang Group to take over China League One club
09 Jul 2015
More from Yutang Sports
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Yutang Sports
loading...