Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Le Sports has agreed a media deal with Super Sports on the sub-licensed digital rights to the 2016/2017 English Premier League(EPL) for an undisclosed figure.
According to Le Sports Chief Content Officer Liu Jianhong, the deal will enable subscribers to access to a total of 380 live Premier League matches in the upcoming 2016/2017 season through OTT. As well as OTT, users can also access 230 free-to-air Premier League matches on Le Sports through PCs and mobile devices.
While the remaining 150 Premier League matches will be exclusively screened live through Super Sports’ digital channels, Le Sports will give away free Super Sports’ Full Premier League Passes to paid subscribers.
Super Sports is a licensed broadcaster and distributor of the English Premier League in Mainland China and Macau with the deal running through till the end of the 2018/2019 season. The 2016/2017 Premier League will kick off on 13th August.
Source: Xinhua
Proofread by Sean O Diobhilin
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