The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35

Le Sports has agreed a media deal with Super Sports on the sub-licensed digital rights to the 2016/2017 English Premier League(EPL) for an undisclosed figure.
According to Le Sports Chief Content Officer Liu Jianhong, the deal will enable subscribers to access to a total of 380 live Premier League matches in the upcoming 2016/2017 season through OTT. As well as OTT, users can also access 230 free-to-air Premier League matches on Le Sports through PCs and mobile devices.
While the remaining 150 Premier League matches will be exclusively screened live through Super Sports’ digital channels, Le Sports will give away free Super Sports’ Full Premier League Passes to paid subscribers.
Super Sports is a licensed broadcaster and distributor of the English Premier League in Mainland China and Macau with the deal running through till the end of the 2018/2019 season. The 2016/2017 Premier League will kick off on 13th August.
Source: Xinhua
Proofread by Sean O Diobhilin
The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35
Related coverage
Premier League drives SVOD uptake in China
13 Mar 2015
Chinese investors eye Hull City
08 Aug 2016
Li Ming: West Brom the new platform for China’s youth training?
11 Aug 2016
LeSports launches subscription model for Serie A
24 Aug 2016
West Bromwich Albion launch social media accounts in China
14 Sep 2015
More from Yutang Sports
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Who you meet at SportAccord And Why it Matters
22 Jan 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Yutang Sports
Chinese website
loading...