Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

On March 4, JD.com, the Chinese Super League and TAG Heuer jointly held a press conference in Jinan on the eve of the new 2017 CSL season. They announced that the exclusive TAG Heuer special edition CSL watches are to be exclusively released on the Jingdong Mall TAG Heuer flagship.
TAG Heuer has frequently been involved in the football business in recent years. In 2014 the Real Madrid star Cristiano Ronaldo was signed up as the brand ambassador . Then TAG Heuer established a partnership with the Bundesliga in 2015. After being the official timekeeper and the official watches of Major League Soccer in 2016, TAG Heuer reached a cooperative relationship with the CSL for four years, becoming the first luxury partner in the history of the CSL.
The chairman of the Chinese Super League Co. Limited said that after creating the count-down board for the CSL, the release by TAG Heuer of special CSL watches at the beginning of 2017, shows their strong support for the Chinese football industry. He hopes that, through the in-depth cooperation between TAG Heuer and the CSL, this will be a great help for the development of Chinese football.
Source: Sohu Sports
Proofread by Sean O Diobhilin
Related coverage
01 Nov 2015
What role do CSL clubs play in their home cities?
30 Nov 2017
New bank partner for Hebei China Fortune
08 Apr 2018
Yanbian football: Yanbian Fude’s relegation from CSL is not the end
21 Dec 2017
Le Sports to open CSL live store
03 Mar 2016
More from Yutang Sports
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Yutang Sports
Chinese website
loading...