Nike to launch Li Na Collection

On February 23 in Beijing, Nike announced a partnership with the retired tennis-player Li Na to introduce a new signature line – the Li Na Collection.

The Li Na Collection is a product line that Nike is specifically aiming at the women’s sports market. Nike has released lots of products for the women’s sports market in recent years. Li Na is the first Chinese athlete to be included among Nike’s individual product lines.

Nike and Li Na have been collaborating since 1997 when Nike sponsored Li Na’s training in America. After that they have remained in close cooperation.

The Li Na Collection has an exclusive logo – a circular pattern composed by Li Na’s initials L and N. As a result, Nike’s logo and the new logo will both be on items in this collection.

The Li Na Collection launches on March 1st on nike.com and will be available in select Mainland China stores.

Source:iFeng

Proofread by Sean O Diobhilin