The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35

NBA China has just announced the establishment of a Chinese mentor group for Jr. NBA, in order to support and promote the development of Chinese youth basketball. The mentor group will provide guidance and assistance on the direction and content of Jr. NBA in China, and get more Chinese young people to experience the charm of basketball.
The members of the Jr. NBA Chinese mentor group include the Chinese singer and actor Kris Wu, Harris Barnes (Dallas Mavericks), Mike Conley (Memphis Grizzlies), Aaron Gordon (Orlando Magic), Zach LaVine (Minnesota Timberwolves), Jeremy Lin (Brooklyn Nets), C.J. McCollum (Portland Trail Blazers) and Paul Pierce (Los Angeles Clippers).
To celebrate the establishment of the Jr. NBA mentor group, David Shoemaker, the CEO of NBA China, and Kris Wu jointly held a Jr. NBA basketball training class at the Tulane University of New Orleans on February 17th, with 12 students from China participating.
Jr. NBA is the global youth basketball development program of NBA. It aims at increasing the participation of young people in basketball through grassroots basketball events. During the 2016 and 2017 seasons, over 12 million young people in 50 countries and regions have participated in the Jr. NBA program. In China, there have been Jr. NBA juvenile basketball matches held in 7 cities, including Beijing, Shanghai, Tianjin, Guangzhou, Hangzhou, Lishui and Xiantao.
Apart from Jr. NBA, NBA China has also built a partnership with the Chinese Ministry of Education to hold basketball training sessions for P.E. teachers across the country. During the 2016 and 2017 school years, there have been 525 schools involved in this program.
Source:Jiangsu.com.cn
Proofread by Sean O Diobhilin
The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35
Related coverage
Steph Curry to grow personal brand in China
29 Aug 2016
Boao Highlights(III): Win-win relationships between events intellectual property and sports media
31 Mar 2016
Jason Richardson celebrates NBA Playoffs in China
04 May 2016
NBA Yao Basketball Club to launch in Shanghai
12 Jan 2015
ZTE unveiled Axon Mini NBA Edition handsets in China
23 Sep 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SportAccord Convention in Baku postponed
03 Apr 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Yutang Sports
Chinese website
loading...