Suning Sports Group announces its “Grand Goal” for new season

On the morning of February 18th, Suning Sports Group hosted the Suning Sports Award and Expedition Ceremony of Jiangsu Suning Football Club 2017 in Nanjing. Zhang Jindong, Chairman of the Suning Group, announced several goals for the Suning Sports Group and the Suning Club at the ceremony. 

The goal for Suning Football Club is to "win the Chinese Super League in three years, the Asian Football Championship in five years, and to become a Century Club." At the same time, the club intends to create the world's most advanced club network, concentrating on three aspects as it focuses on building for the future.

First of all, Suning will build the world's most advanced club management and operating system, starting with team management, to provide complete support for coaches and players. One example of this is to improve the use of big data. 

Secondly, Suning intends to create the world's most advanced youth training network. As Zhang Jindong said, from the start of this season, Suning's input to youth training must be at least 20% of the total club investment, and the proportion will hopefully increase in the future. At present, Suning has established a youth training system for football. Not only does this have football training but also vocational training and  social education. In the future, Suning will construct a youth training base for football, and complete mergers and acquisitions in Europe, South America and other regions, forming a global youth training network.

Finally, Suning will create the world's most dynamic and passionate football culture.

On the same day, Suning FC announced its top sponsor, Konka, for the 2017 season. In addition, the Suning Sports Group has signed official partnerships with 15 companies including  Gitzo Consumer Finance Company, Robam Appliances, AO Smith Water Heater, China Resources C`estbon Beverage Co. Ltd, Arrow, Oreo, Perfetti Van Melle Company, Insta360.

Source: Yutang Sports

Proofread by Sean O Diobhilin