SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
One of the top Bundesliga’s club, FSV Mainz 05 has penned a 260-million-dollar deal with the Swiss sports group Infront, recently purchased by the Chinese commercial property company Wanda, with an initial down payment of 10 million Euros and the balance to be paid over 10 years. This huge investment will increase the annual advertising revenues of Mainz 05 and help the club overcome the debt crisis resulting from the stadium construction.
It is also worth mentioning that in February 2015 Wanda paid 1.05 billion Euros for a 68.2 % stake in Infront and also became a major shareholder of La Liga side Club Atlético de Madrid. Now the Chinese company will also becomes a super partner of Mainz 05.
Whether or not Wanda will purchase shares in Mainz 05 still remains unknown but the partnership may provide opportunities for Chinese football players to play in the Bundesliga in the future.
Source: Tencent Sports
Proofread by Raymond Fitzpatrick
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