SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
There is currently strong speculation that English Championship club Reading FC are about to be taken over by a Chinese consortium.
The prospective new owners are tipped to be Dai Yongge and his sister Dai Xiu Li, who are amongst the wealthiest people in China. According to local media, GetReading, “negotiations are underway and are at an advanced stage.” Dai Yongee and Dai Xiu Li already own Beijing Renhe FC in China, but are on the lookout for an English club.
However the situation could be complicated by the presence of another unnamed Chinese group interested in taking over at the Madejski Stadium. There is even talk of an American consortium hovering in the background.
Under Dutchman Japp Stam, the former Manchester United legend, The Berkshire club have been going well this season and as of now sit third on the table. This comes after several years of instability at the club.
Royals fan Charlie Firth summed up the opinions on the ground, “a fair number of clubs have met their doom with the introduction of new owners, whilst others will dream, looking towards clubs that have reached the height of English football (Manchester City, Southampton, Bournemouth) following a takeover.”
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Business magnates dig for gold in Chinese sports market
04 Nov 2015
Former Manchester City star launches first youth training base in China
23 Nov 2015
Growing middle class draw investors into China's sports industry
17 Aug 2015
Overseas Chinese Town to invest RMB797m in Chengdu Sports Industry
18 Dec 2015
China’s Leisu Sports partners with Huddersfield Town FC
14 Aug 2017
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...