Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
TheFédérationInternationale du Sport Universitaire (FISU) recently signed a sponsorship deal with Chinese sports brand Qiaodan in Lausanne, Switzerland.Based on this new deal, Qiaodan is projected to sponsor FISU with its sports equipment for the next four years. Qiaodan has a traditional partnership with FISU as it sponsored the first3x3 FISU World University Basketball League. FISU teams from China and Russia have also been sponsored by Qiaodan.
Recently, Qiaodanhave been activelyseeking International cooperation opportunities. Recipients of Qiaodan’s sponsorship cover overseas FISU teams and even Olympicteams. In 2009 and 2010, Qiaodan became the cooperation partner of theOlympic Committees of Mongolia, Kazakhstan and Uzbekistan.
Qiaodan is also expected to make contributions and bring its qualitysports equipment to the2017 Winter Universiade in Almaty and Summer Universiade in Taipei.
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Three Evergrande executives resign
02 Feb 2016
CBA names TAG Heuer official timekeeper and watch partner
23 Oct 2015
Xtep sponsors the International Champions Cup China
10 Jul 2017
Huawei to sponsor Panamanian Federation of Football
26 Mar 2015
FAW Toyota sponsor 2017 London derby in Beijing Bird’s Nest stadium
27 Apr 2017
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...