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Recently, Beijing Juzhong Joy announced they had secured A round financing with 20 million RMB. The lead investor, Fortune Capital stated that they hoped to accelerate the development of Mind Sports industry and the related R&D, operation and marketing promotion.
Mind Sports is one of the emerging industries. When most companies still remained in the traditional business pattern relying on their platform for chess and card games, the new business pattern of Juzhong Joy has been making an impression.
In 2015 when Juzhong Joy was first established, the founder Zhang Peng decided to focus on mind sports instead of chess and card games.
Besides the unique online products, Juzhong Joy have an experienced professional team to plan and operate the mind sports game. By holding both online and offline games with different partners and adding live broadcast equipment, Juzhong Joy transformed the games to exclusive video content. This business pattern is different from the traditional one in that it is more open and promising.
At present, the valuation of Juzhong Joy is up to 100 million RMB. It is expected that Juzhong Joy will have a bright future.
Proofread by Sean O Diobhilin
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